Capstone Progress Entry 09

I had some very nice discussions with my peers this week and got some great feedback in terms of what other considerations I should be taking for my capstone decisions, especially with the final deliverable format. Upon having these discussions I’m realizing that the heart of what I want to be designing is the brand identity and storytelling behind the campaign, as opposed to technical tools and UXUI heavy platforms meant to aid amateur musicians. Instead, I want to focus on creating a visually interesting campaign that unities these individual musicians, and makes the process of being a self-managed indie musician much less intimidating through posting a variety of visual resources pertaining to personal marketing, editing music, communication with stakeholders, and more for them to reference as they build their careers.

One format I’m considering for the deliverable is a numbered series of themed printed zines covering various topics within the industry, breaking down processes and simplifying the steps to becoming a successful indie musician. I’d also like to consider the function of this format, physical or digital, and connect that to how that relates to an artist’s day-to-day, and gets easily integrated into their schedules.